Blue Islands Airlines

Following the collapse of Flybe, Blue Islands Airlines needed to reassure existing passengers, attract new customers, and communicate its fresh identity. We produced a launch film to unveil the airline’s new livery and celebrate the start of a new chapter for regional air travel in the Channel Islands.

The video combined striking visuals of the new aircraft design with a clear brand message: reliable, customer-focused travel with strong island roots. By leaning on emotive storytelling, the content reinforced Blue Islands’ independence and long-term commitment to serving the community.

• Produced a flagship brand video for digital launch across YouTube, Facebook, LinkedIn and the airline’s website.
• The film attracted over 5,000 views across social platforms in the first month, with strong positive sentiment and shares within the local community.
• Engagement on Facebook reached around 8%, above the sector average for regional travel.
• Helped build customer confidence during a sensitive brand transition, supporting bookings as Blue Islands took on former Flybe routes.
• The video continues to serve as a cornerstone brand asset, reused in marketing campaigns, PR, and recruitment.

By using video to mark its new livery launch, Blue Islands successfully reassured its audience, strengthened brand identity, and positioned itself as the trusted carrier of choice for the Channel Islands and beyond.