Smurfit Westrock

When Smurfit Westrock, a global powerhouse in sustainable packaging, commissioned a new multi million pound machinery installation, they required a visual record that matched the magnitude of the investment. We were tasked with documenting the entire six week installation process, transforming a massive engineering feat into a high-octane, one minute timelapse.

Smurfit Westrock required a high-impact visual asset to showcase their commitment to innovation and production scale. Our mission was to condense over 1,000 hours of precision engineering into a dynamic, professional timelapse that could be used for global stakeholder updates, internal communications, and B2B marketing.

Technical Execution

To deliver a project of this magnitude, our team focused on three core areas:

• Industrial Endurance: We deployed professional, dust-resistant timelapse rigs capable of continuous operation in a high-activity factory setting.

• Comprehensive Coverage: Strategically placed camera angles ensured we captured both the macro scale of the machinery and the micro-precision of the technical teams.

• Remote Management: Through real-time monitoring, we ensured 100% uptime across the 42-day installation window, capturing every critical milestone from the empty floor to the first production run.

Strategic Value

The resulting timelapse provides a clear, compelling record of capital expenditure in action. It serves as a testament to Smurfit Westrock’s operational growth and provides their marketing and PR teams with a versatile, high-energy asset for digital platforms.

• Produced two professionally edited timelapse videos during the course of construction Congress.
• Delivered highly engaging audio content that allowed attendees and the broader audience to access key insights post-event.